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Soundcast® and SunBriteTV® Create the Outdoor Entertainment Alliance (OEA)
Aims To Increase Consumer Awareness Of Outdoor Entertainment Products
Denver, CO (CEDIA Expo 2013) — Soundcast Systems and SunBriteTV come together to create the Outdoor Entertainment Alliance (OEA) in time to launch their new initiative at CEDIA Expo.
The consumer phenomenon in “Outdoors Backyard Living” has grown far beyond such amenities as complete outdoor kitchens, elaborate fire-pits, grills/ovens and casual outdoor furnishings to a new apex with outdoor entertainment products now in increased demand. These premiums include outdoor televisions, weather- resistant audio systems, wireless streaming capabilities and more.
OEA was formed to prove the best seat in the house is really outdoors!
OEA’s primary objectives are twofold. One, to establish Outdoor Entertainment products as a viable, standalone category in the retail market, and next to raise consumer awareness of the electronics outdoor entertainment products and technologies available that are certain to heighten the family fun and enjoyment while outdoors.
The new collaborative alliance and its members will join forces and pool resources with marketing and outreach activities that will include:
- Consumer cross-promotions
- National co-advertising campaigns
- Co-merchandising with key retailers
- Joint PR activities and events
- Promotional event co-marketing
- Co-sponsorships of charitable and philanthropic activities and events
Soundcast Systems president Mike Weaver states, “We are very excited to team up with SunBriteTV as we compliment one another perfectly and share a number of common retail dealerships. In fact, we are co-exhibiting with them here at the CEDIA show (Booth #2904), a first step in our collaborative OEA marketing that has already benefited us both.”
Soundcast Systems’ high-performance wireless audio products and music systems are weather-resistant and can withstand exposure to the elements, including moisture, humidity and sunlight/UV. The systems have a unique 360-degree omnidirectional circular acoustic design and stereo sound stage for outdoor audio perfection. Soundcast offers long-range wireless systems with a broadcast range up to 300 feet that receive transmissions through walls, floors, and ceilings, and their new award-winning Bluetooth® portable system, Melody, with its sleek modern aesthetics and latest Bluetooth technology.
SunBriteTV, manufacturer of the world’s best-selling outdoor television, offers a range of fully weatherproof screens and displays for residential enjoyment or commercial applications. Functional in temperatures spanning -24° to 122° F and featuring anti-reflective screens capable of delivering high-quality images any time of day or night, SunBriteTV’s outdoor televisions are the perfect centerpiece for any outdoor family entertainment zone.
The combination of Soundcast Systems and SunBriteTV marks the first step in the Outdoor Entertainment Alliance goal of delivering the ultimate outdoor entertainment experience to consumers. Join the alliance and visit Soundcast Systems at CEDIA booth #2904 for full details.
Located in San Diego, California, Soundcast Systems delivers high performance wireless speakers and solutions. We’re the first in the industry to get it right. That’s because we’ve developed the technology to produce the best wireless range and ultimate audio experience so you can take your music everywhere you go. It’s sound that speaks for itself and literally cuts through the noise of our competitors.
With a full line of Portable Music Systems and Wireless Audio Solutions, backed by over ten years of audio, battery and wireless technology research and development, Soundcast innovations have paved the way for the industry. Featuring a weather-resistant enclosure and industry leading battery life, our products are made for indoors and outdoors all-day play.
Designed to complement your social life, Soundcast goes everywhere you go—from the kitchen counter to the beach, poolside parties and sailing adventures to dinner soirées. Go places.
Soundcast Contact: Mike Weaver • 1 (619) 591-0126 ext. 3038 • email@example.com
Press Contact: Roberta Lewis • Tel: 1 (713) 665-8758 • email: firstname.lastname@example.org
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